Spot market changes. Review explained pricing recommendations. Decide what to test, with profit in mind. Dorak is an AI pricing agent for independent ecommerce merchants. It never changes a price without your approval.
In development. Dorak aims to improve pricing decisions; real outcomes need testing and validation.
Simulate a market update, open a recommendation, edit the proposed price and see whether it passes your guardrails. Approve, dismiss or keep the current price.
Scripted, fictional data running in your browser. No store, no live monitoring, no AI calls.
Demo mode — fictional data. No store connected. Nothing is being monitored and no live price can change.
03:00 · Merino Crew Socks, 3-pack
Trailknit raised its merino 3-pack from $24.00 to $27.00.
05:00 · Ceramic Pour-Over Set
Hearth & Kiln listed its pour-over set at $59.00 (second dip this month).
07:20 · Cold Brew Concentrate, 1L
Northbound Coffee Cold Brew 1L out of stock (3rd consecutive check).
Most pricing changes are made on instinct or copied from competitors. Dorak flags when a review is worth your time, and shows its working.
A competitor stockout or price change is a reason to look, not proof that changing price will pay off. Dorak says what it saw, what it assumes and what it doesn't know.
Every suggestion shows gross margin per unit and margin percentage before and after, measured against your unit cost, so a busier store never hides a thinner margin.
You set the guardrails: minimum margin, maximum change, how often prices can move and which products are off limits. Nothing changes without your approval.
A loop that keeps you in charge of every decision and measures what actually happened.
Step 1
Watch matched competitor prices and availability alongside your own prices, costs and stock.
Step 2
When something changes, say what was seen, what it might mean and how strong the evidence is.
Step 3
You check the reasoning and unit economics against your guardrails, then approve, edit or dismiss.
Step 4
Approved changes run as time-boxed tests with a clear baseline, never as permanent switches.
Step 5
Compare units and gross margin against the baseline so the next recommendation is better informed.
Store connections and real data ingestion are not built yet. Read-only access is the plan.
Workflow describes the product as planned. Nothing here runs against a real store today.
For brands that want to know when a price is worth reviewing.
or $490 billed annually
For catalogs where small, tested price moves add up.
or $1,290 billed annually
Prices in USD, excluding applicable taxes. No payments are collected during early access.
Be among the first merchants to try Dorak when it opens.